NEWS AND VIEWS FROM THE BOHAN VILLAGE

06.29.2009
Moms are the power spenders. They control 85-90% of all household spending. And their spending habits will dictate the end of the recession. According to a BSM Media Study, household spending is projected to be $3 trillion in 2012, up from $2.1 million today. In addition to controlling the spending, the majority of these household CEOs also work, providing much of the household income. From 1965 to 2000, the percent of working women with children under 18 grew from 45% to 78%. How the thrift economy is affecting Mom purchases - For the present, Moms are protecting the household budget.
READ MORE
06.29.2009
Remember that opening line from the once omnipresent door-to-door vacuum cleaner salesman? Today the “power of the purse” is more significant than ever before as brands try to market to moms. Want proof? Try these facts on for size. Women make more than 80 percent of all consumer buying decisions—and not just personal, home or family-centered purchases.
READ MORE

SO YOU'D LIKE TO TALK?

GOOD. BECAUSE WE LOVE TO LISTEN.


Call us

615-327-1189

Contact us

For Employment Sandra Huffine
Director of Talent shuffine@bohanideas.com

Available Positions

For Prospective Clients Shari Day
President/CEO sday@bohanideas.com

For Media Reps, Production & Other Partner Inquiries hello@bohanideas.com

For News Media Inquiries Trish McGee
tmcgee@bohanideas.com

Visit us

124 12th Ave. S.
Nashville, TN 37203
MAP US


OR JUST SHOOT A MESSAGE RIGHT NOW

Your name

Your email

Message subject

X CLOSE