Women seem to follow content produced by women they know. Certainly, the importance of peer counsel from other women, particularly Moms, supports this finding. But interestingly enough, on most social networks, men also follow content produced by women they do...
Moms are using digital technologies more than ever before – they are 32 million who have children under 18 and are online, which translates to 40% of all women online.
And the number of moms using social media regularly has grown from 11% in 2006 to 63% today, according to social surveys conducted by BabyCenter U.S. In fact, more Moms interact with social networks than with news sites, proving that social media is definitely mainstream.
Why Moms trust social media sites -
But not all social media is equal. Different sites are used for different purposes. Social networks like Facebook are used for socializing and entertainment, while Mom-centric sites are used for information and counsel from fellow parents.
Marketers who want the attention of moms don’t overlook any medium, and that includes one often derided as advertising’s poor relation—direct mail marketing.
A U.S. Postal Service survey finds that people actually look forward to emptying their mailboxes and average 30 minutes reading what they receive.
Direct marketers no longer execute “spray and pray” mass mailings. Instead, they focus on very specific targets. These refined efforts take on many shapes and sizes and employ a wide variety of delivery methods.
Also gone are the days of the hard sell. The creative must focus on consumer benefits.