I recently had the pleasure of attending a wedding in beautiful Napa Valley. The scenery was remarkable, not only for legions of grape vines covering fields and hillsides, but also the pedicured wineries that dotted the way. Napa and Sonoma were not on my top ten places to visit considering my affection for wine consists of a glass of Chardonnay only when void of Tennessee whiskeys and Kentucky bourbons. However, when in Rome, live as the Roman’s do, so I embraced the opportunity to visit, learn and taste.
Name a few events that come to mind when you think of large consumer gatherings? The election, holidays, Olympics, festivals and sports tournaments are standouts. Whether you participate in these events or not, one thing is for sure - you want to be where the people are and hop on the momentum train. The word of mouth with these events is nothing short of an advertiser's dream.
Building casual dining restaurant sales is like catching a greased pig at the fair. Just when you think you've got a firm hold on the right dining options, the consumer eases right through your hands and goes somewhere else.