Saying that much has been written about marketing to millennials is a gross understatement. A Google search delivers 16.4 million results in less than a half-second.
Why all the bother?
Public relations and marketing veteran Trish McGee has joined BOHAN Advertising as vice president of public relations. She most recently was senior marketing and communications director for the Tennessee Performing Arts Center.
BOHAN Advertising claimed eight 2016 Aster Awards, including the Judge’s Choice for its Saint Thomas Health System “Nothing Shall Be Impossible” campaign featuring Tennessee Titans quarterback Marcus Mariota, from Marketing Healthcare Today magazine.