BOHAN Advertising is replacing its website with one programmed to adapt automatically to every user’s screen. It uses an emerging technology that formats websites to fit any browser – no matter what kind of device is used.
The technology is called responsive design, a platform that changes what is seen based on the size of the viewer’s browser. One adaptable code works for all devices – now and in the future.
“That means you will have a positive, useful web experience regardless of whether you view our new site on a desktop, a laptop, a smartphone or a tablet – or any other device not yet in the market,” said David Bohan, agency chairman and CEO.
For the viewer, it means no more squinting, pinching and zooming when responsive design is used.
Responsive design is an emerging technology that’s only about a year old, and BOHAN is one of the first advertising and marketing agencies in the Southeast to use it.
“The BOHAN website needed a makeover, and we tapped into responsive design to show clients and others that every web experience should be a consumer-friendly experience,” said Kerry Graham, agency president.
“The day is gone when an organization needs to create adaptations of its website to match various screen sizes,” Graham said.
Graham cited a Google survey in which 96 percent of respondents said they have encountered websites clearly not designed for mobile devices. Fifty percent said they would patronize a business less often if its website isn’t mobile-friendly – even if they like the business.
Tom Adkinson, APR
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