After working with an out-of-state agency for two years, BlueCross BlueShield of Tennessee chose BOHAN to take them back to the insider home-state fluency and cultural nuances that had won them market share dominance over national competitors for 20 years prior. And we responded with a branding, product and community impact campaign that resonated with consumers, was quoted in speeches by a local Congressman, and succeeded in reminding individuals and group decision-makers who the home team of health insurance is here in Tennessee.
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