Over 11,000 stores. 40 million circulars weekly. 600 store openings a year. And integrated support and promotion to match. Our DG village does it all, all over the country. Last year alone, we helped launch 120 new stores – with vendor co-op TV commercials, radio, mobile text alerts, digital banners, mobile billboards and more for support. Along the way our event teams served over 40,000 free hot dogs, 92,000 pounds of free hams and over a ton of popcorn. And our TV work earned DG its first-ever EMMY Award.
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John Sharpe – CMO
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