One of America’s pre-eminent discount menswear retailers for 107 years, JoS. A. Bank asked us to help them with an extreme marketing makeover: upgrade the brand over time, change their pricing strategy and re-establish them as the quality alternative to Brooks Brothers at a better price. The journey has just begun, but initial sales after our first wave of work have outperformed 2011 numbers, with more suits sold through July 2012 than all of 2011 combined.
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