One of America’s pre-eminent discount menswear retailers for 107 years, JoS. A. Bank, asked us to help them with an extreme marketing makeover: upgrade the brand over time, change their pricing strategy and re-establish them as the quality alternative to Brooks Brothers at a better price. The journey has just begun, but already our brand-elevating, fixed-price “Works Collection” TV, radio and direct mail campaign has earned a 25% sales increase for two of the company’s most popular suit, pants and sportcoat lines, with equally stylish margin increases to match.
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