JOS. A. BANK

One of America’s pre-eminent discount menswear retailers for 107 years, JoS. A. Bank, asked us to help them with an extreme marketing makeover: upgrade the brand over time, change their pricing strategy and re-establish them as the quality alternative to Brooks Brothers at a better price. The journey has just begun, but already our brand-elevating, fixed-price “Works Collection” TV, radio and direct mail campaign has earned a 25% sales increase for two of the company’s most popular suit, pants and sportcoat lines, with equally stylish margin increases to match.


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615-327-1189

For more information, view our fact sheet.

For Media Inquiries

Hollie Rapello
hrapello@bohanideas.com

Tom Adkinson
tadkinson@bohanideas.com

Contact us

For Employment Sandra Wilson
Human Resources swilson@bohanideas.com

For Prospective Clients John Sharpe – CMO
615-341-3685 (Direct Line) jsharpe@bohanideas.com

For Media Reps, Production & Other Vendor Inquiries hello@bohanideas.com

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124 12th Ave S.
Nashville, TN 37203
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