OCHSNER HEALTH SYSTEM, LOUISIANA

Ochsner pulled seven individual community hospitals out of the rubble of Katrina, added their nationally recognized Jefferson Parish facility and 35 medical centers, and tasked us with marketing it as a system. Using women’s services as our initial cross-specialty hook, and the line “Everywhere You Need Us,” awareness of Women’s Services rose 20 percent, and ad awareness increased 11 percent in year one. A follow-up campaign emphasized clinical expertise, technology, accolades and the human success stories that resulted in one of the most talked about campaigns in NOLA history.


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For Employment Sandra Huffine
Director of Talent shuffine@bohanideas.com

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For Prospective Clients Shari Day
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For News Media Inquiries Trish McGee
tmcgee@bohanideas.com

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124 12th Ave. S.
Nashville, TN 37203
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