There’s a special place in our hearts for our first client, Pigeon Forge. Since 1990, this Smoky Mountain town of 6,000 has blossomed into a year-round family destination that entertains over 10 million visitors annually. After helping the destination grow consistently for the past 24 years, BOHAN promised to accelerate the revenue growth of this Smoky Mountain town—from $830 million in 2011 to $1 billion a year in just five years. We’ve already hit $937 million in two short years thanks due in part to our most recent creative campaign– The Land of More. With the idea that Pigeon Forge offers more attractions, more restaurants, more shopping and more fun, our efforts followed suit, leading to more tangible and more successful financial results.
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