We gave Stoney River its lodge-inspired personality. Then we helped them recalibrate when the recession hit – with new menu engineering that included smaller, more affordable portions, in addition to regular items and a new campaign that blunted the economy’s impact on this upscale casual steakhouse. Same-store sales leapt 16 percent, traffic increased 32 percent and the loyalty program grew by 40 percent, with the highest offer redemption on company history to-date. In 2011, the restaurant was also named “Best Steak in Nashville” for a third year and became the only profitable brand in its parent company's portfolio.
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