We repositioned the Greenbrier brand as a true American original – having defined many of the standards for luxury travel since 1779 – while simultaneously introducing new offerings like an 80,000-square-foot casino and a PGA/FedEx Tour event, the Greenbrier Classic. In the process, we reinvigorated The Greenbrier’s traditional customer base, introduced an annual average of 49 percent new and younger guests to this 232-year-old iconic resort, and won HSMAI Gold and Silver Awards, and the American Express “Destinations Magazine” Award.
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