Today’s 18- to 34-year-olds aren’t less spiritual – it’s church they find irrelevant. So we asked the United Methodist denomination to rethink church. And to “market” not just a spot in a pew on Sunday, but how this audience can get involved in global health initiatives, social justice, poverty and even secular solutions the church offers the other six days of the week. Our approach didn’t just inspire a campaign or boost collections in the plate, it changed an entire culture – with unique engagement tactics and executions that garnered local and national awards.
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